Needed is more than a brand — it’s a movement for connection, balance, and collective wellbeing. At its core, Needed reminds us of three simple truths: people need people, peace, and positivity.

Launched to provide a culture of mental health awareness and encouragement, Needed offers tools, campaigns, and community spaces that support emotional resilience and inspire positive living. From wellness resources to uplifting content and activations, Needed creates moments that remind us that we are not alone — and that caring for ourselves and one another is essential.

In 2025, Needed continues to grow as a platform for those seeking support, encouragement, and authentic connection. It is a space where voices are heard, experiences are valued, and positivity is shared as a collective practice.

Simply put: Needed is here to remind the world that we are stronger together.

 “Peace of mind starts with positive thoughts.” 

• Providing tools for reflection, positivity, and resilience.
   
• Through affirmations, campaigns, and resources, Needed helps individuals strengthen their mindset and emotional balance.

 “Fuel your body, honor your strength.” 

• Encouraging healthy practices that fuel the body — from movement and rest to nourishing routines.
   
• Needed supports awareness and access to resources that make physical care an achievable, everyday priority.

 “People need people — connection creates community.” 

• Building meaningful connections and nurturing supportive communities.
   
• Needed reminds us that people need people, and togetherness creates a foundation of peace and positivity.